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🎓JumpIn Success Graduates: Muriel Zheng

🌱 Muriel’s Creative Leap: From Hesitation to Hands-on Confidence Began with a Bold Step into JumpIn
Muriel joined JumpIn during a critical turning point — caught between graduation and stepping into professional life. What began as a search for opportunities soon became a rediscovery of purpose. Instead of waiting for the “perfect job,” she found real momentum at JumpIn. The hands-on pace, open team culture, and space to contribute from day one gave her more than just tasks — it reignited her confidence in her craft. Through live campaigns, partner-facing work, and design that shipped fast, Muriel didn’t just build up a portfolio — she sharpened her mindset.
User-Centered Thinking & UX Research
⚡ Skilled in conducting lightweight research, usability feedback, and user interviews. 90%
Collaboration & Iterative Process
⚡ Strong in communicating design rationale across teams and adapting quickly to feedback. 92%
Visual Communication & Marketing Design
⚡ Designs with clarity and brand alignment in campaign visuals and digital assets. 87%
1. đź’ˇ Finding Creative Flow: Starting Strong with JumpIn
JumpIn wasn’t a stopgap — it was a launchpad. Muriel stepped into a rapid-fire design environment where email campaigns, partner-facing materials, and event visuals needed to be delivered in days, not weeks. The pressure wasn’t stifling — it was activating. To keep up, she reworked her entire process: structure first, message next, visuals last. She began showing drafts early and explaining her rationale rather than hiding behind perfection. In doing so, she found clarity — and collaboration. “That shift — from making things pretty to making them work — was a turning point,” Muriel shared. “I stopped obsessing and started communicating.”
2. đź’» Beyond the Logo: Strategic Design at GoPlugAIx
At GoPlugAI, a startup incubated under GlobalReach, Muriel took on a broader design challenge: evolve the brand visually while supporting the product’s growing complexity. She refreshed the logo and developed a clean, flexible homepage UI that aligned with their AI positioning. Working with the dev and content teams, she crafted design tokens and marketing visuals that could scale as the product matured. Her work helped GoPlugAI not only look more cohesive — but communicate more clearly across platforms. It wasn’t just about making a brand look better — it was about making it feel more trusted, more real.
3. 🎨 Designing with Heart: UX Meets Storytelling at Pethood
Now working on the design team at Pethood, Muriel continues to bring empathy and systems thinking together. From campaign pages to homepage layout, from customer research to email design — her work reflects not just good taste, but thoughtful structure. She led the redesign of an email campaign targeting pet industry partners, creating a warm, visually clear template that was later reused across multiple outreach rounds. Feedback like “this feels approachable and human” reminded her that design, at its best, makes communication feel easy. “Pethood let me connect the dots — between product, branding, and the real people behind every click.”

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