🎓JumpIn Success Graduates: Ela Li

Ela’s Rise: From Big Data Trainee to Marketing Strategy Consultant Across APAC

Ela’s journey is a powerful example of how data fluency, structured mentorship, and cross-border exposure can turn curiosity into career impact. From foundational training in Big Data to real-time strategy execution for million-dollar clients, Ela carved her path with JumpIn and GlobalReach — and is now helping major businesses across Sydney to Tokyo make smarter, data-driven decisions.

1. 📊 Training in AI & Big Data: Powered by JumpIn

Ela began her journey through AI & Big Data Analysis Training Program, where she was supervised directly by senior project leaders from GoPlug AI, a GlobalReach subsidiary. Throughout the training, Ela learned how to interpret client insight reports, perform market and industry analyses, and extract actionable findings from real-world datasets provided by corporate clients.

“Learning directly from live business cases made all the difference. It wasn’t just about theory — it was about decisions that actually impacted revenue.” Ela said.

2. 🔍 Real-World Insights: Interning with GlobalReach

After proving her capabilities, Ela was offered a 3-month internship through GlobalReach’s Business Intelligence division. Here, she took a more hands-on role by conducting competitor benchmarking, pricing validation, and strategic research for real clients across multiple industries. From

FMCG (Fast-Moving Consumer Goods) to service-based businesses, Ela learned how to apply raw data to sharpen a client’s competitive edge and drive measurable ROI.

3. 🌏 From Intern to Contractor: Supporting High-Value Clients in Real Estate & Global Trade

Following her internship, Ela was offered a contractor role with GlobalReach to support strategic projects for a portfolio of real estate developments and global export businesses with hundreds of millions in annual turnover. Today, she plays a key role in driving data-led insights for clients operating across property investment, cross-border trade, and international market expansion — from Sydney to Tokyo and beyond.

Ela’s responsibilities now include preparing high-level reports, advising on pricing strategies, market positioning, and competitor benchmarking, and helping senior executives leverage data to make informed business decisions.

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A$29/Month

❤️ Access to exclusive networking events with local businesses
🌟 Discount for Project-based Training Program

🎉 Additional support for internship placement
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