Cindy’s Journey from Trainee to Team Leader: Powered by JumpIn & GlobalReach
Cindy’s story is a testament to how the right environment, mentorship, and real-world experience can shape a young professional’s career in remarkable ways.
Starting as a trainee in JumpIn’s Big Data + Marketing Training Program, Cindy not only thrived through hands-on learning but quickly evolved into a key figure within the GlobalReach ecosystem.
After impressing mentors and project leaders with her dedication and talent, she was offered a 3-month internship in the Business Development division of GlobalReach.
Today, Cindy is a proud team leader and contractor managing business growth and sponsorship opportunities for Pethood — one of GlobalReach’s most exciting invested projects.
1. From Student to Contributor:
Training with JumpIn 
Cindy first joined JumpIn’s structured 3-month Training Program focused on Big Data and Digital Marketing. Designed to nurture aspiring talents in Sydney, this program gave Cindy the tools and exposure to real-world marketing workflows, data analysis practices, and project collaboration. Supported by GlobalReach and its subsidiaries, she participated in live campaigns, user behaviour analysis, and local business promotions — laying the groundwork for her career journey.
“The training gave me more than just skills. It gave me clarity about where I wanted to grow,” Cindy shared.
2. Internship with Global Exposure: Business Development at GoPlug AI 🌍
Recognising Cindy’s strong performance, she was selected for an exclusive 3-month internship with GoPlug AI, a fast-growing division of GlobalReach Holdings. During this internship, Cindy was embedded in real-time projects across Sydney, Hong Kong, and Tokyo. She worked alongside senior consultants and data scientists to design marketing funnels, optimise lead generation strategies, and support regional business pitches.
With mentorship from the GoPlug AI leadership team, Cindy experienced what it means to apply data, creativity, and communication across international markets — solidifying her interest in Business Development and strategic partnerships.
3. Becoming a Leader: Now Driving Growth at Pethood 
Today, Cindy holds a key contract position at Pethood, a pet-focused digital platform invested in by GlobalReach. Now leading a small but passionate Business Development team, she is responsible for growing brand partnerships, onboarding sponsors, and shaping strategic collaborations. One of her recent achievements includes securing a partnership with Woolworths and its local brand Milkrun, bringing valuable exposure and resources to the Pethood platform.
“Being entrusted to lead a team and grow something I believe in — especially in a space as joyful as pet care — is truly fulfilling.” Cindy shared.
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